HOW WE WORK
The Lyra Mandate
We believe strong GTM systems are built and benchmarked against live market conditions, not slide decks.
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Our work is designed to outlast the engagement and give teams a system they can reliably run at scale.
Phase 1: Operational Audit
We analyze your current pipeline, messaging, and CRM data to identify specific friction points. This is a tactical map of where your sales process is leaking and what needs fixing before we add fuel.
Phase 2: GTM Architecture
We align your entire go-to-market engine, from positioning and pricing to lead routing and sales workflows. This phase transforms fragmented tribal knowledge into a cohesive, finely tuned architecture that supports a scalable revenue organization.
Phase 3: Live Market Pilot
We direct a targeted pilot to stress-test the new architecture under real market conditions. By overseeing the execution and personally validating the messaging and response data, we prove the "math" of the sales motion works before you commit capital to scaling.
Phase 4: Operational Handoff
We help upskill your internal team to take over the validated engine. Since we direct the live market pilot, we train your reps on the nuances of the live playbook to ensure zero momentum is lost during the transition.
Phase 5: Sustained Advisory
We move into a background role to monitor performance and troubleshoot new market friction. We stay close enough to ensure you stay on course, but out of the way so your team can lead the day-to-day.