Most go-to-market advice is written by people who no longer sell. LyraGTM was built from hands-on experience alongside career sellers who carry a number, build pipeline, and close deals in competitive markets. We exist because the systems sellers rely on day-to-day often do not exist in a clean, repeatable form, and LyraGTM focuses on building them.

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LyraGTM has worked with teams ranging from Series A startups preparing for Series B funding to enterprise software leaders operating at a global scale. Across those environments, the pattern is consistent. Growth stalls not because founders lack vision, but because the revenue engine beneath it is fragile, undocumented, or unproven.

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Our work centers on building the revenue infrastructure that makes growth predictable. That means clear targeting, clean data, durable CRM architecture, and outbound systems designed for real buyers. Every workflow is built for the person carrying the bag, and every system is designed to hold up long after LyraGTM steps away.

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Engagements follow a discovery-focused pathfinder model. We start by fixing the foundation, then build the outbound engine. When appropriate, we move into execution through a defined pilot to demonstrate that the system works under live market conditions. Strategy only matters once it produces pipeline and revenue in the wild, and that belief shapes every engagement.

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LyraGTM exists to build the sales systems founders wish they had before their first sales hire. The work is disciplined, tactical, and built for scale. The outcome is a team that knows how to sell, not just what to say.

 

I look forward to starting our work together!